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How Publishers can Transform Visitors into an Online Community (In 4 Steps)
For publishers hoping to maximize revenue, it’s not enough to draw eyeballs. The most successful publishers transform attention into online communities that foster ongoing, rich engagement. Developing...
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Publishing in the Age of Google AdTech Dominance
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Insticator Launches In Australia, Expands CTV Advertiser Solutions Through...
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View ArticleInsticator Australia Welcomes Owen Harris as Regional Sales Director
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Cookie Monsters: The Death of Third-Party Cookies (And What It Means For...
A lot happened in 2020 — like, a lot a lot. And one of the most-important things that has happened to online marketing in decades happened in 2020 as well: Google announced the end to third-party...
View ArticleStep by Step: UGC Strategy for Business Promotion
The traditional advertisement is no longer the only way to impact your audience. Often, a higher-performing alternative is to invest your attention and effort in User-Generated Content. The internet...
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Simple Ways To Increase The Average Time On Page For Your Site
In the physical world, it’s easy for customers to overstay their welcome. Sitting in a restaurant while the staff is making a big show of putting upturned chairs on the tables, wandering the aisles at...
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View ArticleInsticator Australia Welcomes Owen Harris as Regional Sales Director
NEW YORK, NY (December 6, 2023) — Hot on the heels of joining the Insticator family of companies in November, Insticator Australia announced the addition of Owen Harris as Regional Sales Director for...
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View ArticleThe ‘Walled Gardens’ of the Web — and What Comes Next
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View ArticleGamify Your Content — Points, Ranks, And Getting Them Back For More
When it comes to user engagement, the only winning move is to make it a game. Here’s how: “Make a game of it” is advice we’ve all gotten at some point in our lives: parents telling us to make a game...
View Article5 Top-Notch Engagement Strategies For Publishers
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View ArticlePodcast Tips & Tricks We Learned From Making Our Own
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